Man City Signs Record Kit Deal With Puma Worth £100M/Season

Manchester City Signs Record-Breaking £1 Billion Kit Deal With Puma

In a landmark commercial move, Manchester City has announced a record-breaking kit sponsorship deal with Puma, valued at a staggering £100 million per season. The agreement, confirmed ahead of the 2025–26 season, cements City’s status as a global football and commercial powerhouse while redefining sponsorship standards in English football.

A Decade-Long Partnership Redefined

The new deal marks an extension of the existing partnership between Man City and Puma, who have been collaborating since 2019. That initial agreement — worth £650 million over 10 years — was already among the most lucrative in world football. However, this latest extension takes it to another level:

Annual Value: £100 million per season
Duration: From 2025–26 to at least 2035
Total Estimated Value: Over £1 billion

This makes it the largest kit sponsorship deal in English football history, overtaking Manchester United’s £90 million-a-year agreement with Adidas.

Manchester City players unveil the new Puma kit for the 2025–26 season

Commercial Powerhouse: Why the Deal Makes Sense

Manchester City's rise under Pep Guardiola has been meteoric. Since 2017, the club has:

Won multiple Premier League titles
Lifted the FA Cup and League Cup
Achieved a historic continental treble in 2022–23
Reached the UEFA Champions League final multiple times

These achievements have boosted the club's global brand visibility, driving up merchandise sales, fanbase expansion, and international broadcasting deals.

“This is more than just a kit deal—it’s a long-term brand alliance that reflects City’s dominance both on and off the pitch,” said a club source.

Puma’s Strategic Win

This renewal represents a major win for Puma, who continue to face stiff competition from Nike, Adidas, and Under Armour in the elite football apparel space.

Puma not only retains its most high-profile Premier League partner but also ensures:

Consistent exposure in the Champions League
Co-branded collaborations across lifestyle and performance lines
Long-term merchandising leverage through City Football Group’s global affiliates (like NYCFC, Girona FC)
Puma's visibility with Manchester City means millions of eyeballs per matchday — in stadiums, on screens, and on social media.

Supporting Broader Club Growth

The new sponsorship agreement aligns with City’s broader strategic vision, including:

Etihad Stadium expansion plans to increase matchday revenue
Continued investment in the first team and youth academy
Strengthening City Football Group’s global brand footprint

The Puma deal will provide financial stability and marketing flexibility as City continues to evolve as a 21st-century football giant.

Etihad Stadium, home of Manchester City, set for future expansion under new kit deal era."

Comparison: How It Stacks Up

Club	Kit Supplier	Annual Value	Deal Duration
Manchester City	Puma	£100M	2025–2035
Manchester United	Adidas	£90M	Until 2030
Arsenal	Adidas	£75M	Until 2026
Liverpool	Nike	£70M	Ongoing

City now leads all Premier League clubs in commercial kit sponsorship, reflecting their market strength and global influence.

Final Thoughts: A Game-Changing Move

Manchester City’s new kit deal is not just a record—it’s a signal of the modern football economy, where on-pitch dominance translates directly to boardroom leverage. For Puma, it’s a vote of confidence in the long-term potential of one of Europe’s most successful clubs.

As the club heads into the 2025–26 season, this agreement ensures that Manchester City’s financial future is as formidable as their footballing one.